Website Maintenance | SEO Proposal for Fox Mountain Guides
Proposal Prepared by Jeffrey Brown at Web Asheville for:
Fox Mountain Guides
Elizabeth Stavish, MBA
Thank you for your interest in working with me on a website maintenance / SEO plan for Fox Mountain Guides
Project Details:
Monthly Website Maintenance
To keep Fox Mountain Guides climbing website professional, high-performing, and up-to-date, Web Asheville will provide ongoing monthly maintenance. This includes regular content refreshes, technical upkeep, lead generation improvements, and security best practices—all tailored to support visibility and bookings as a climbing guide company.
Monthly Maintenance Includes:
Security & Backups
- Perform full WordPress site and media backup including backup testing
- Ensure SSL certificate is active and valid
- Confirm domain and DNS integrity
- Rotate admin-level and collaborator passwords
- Enforce two-factor authentication on key accounts
- Review and limit access permissions in WordPress and connected apps
- Remove unused third-party integrations or inactive apps
- Scan site for vulnerabilities and malware
- Content Updates
- Add upcoming new content, photography, events and fresh testimonials
- Update existing pages bios, and other items
- Post new blog entries and related content
- Landing Pages
- Build custom landing pages for events or lead magnets
- Optimize new landing pages for SEO and usability.
- Performance & SEO
- Optimize load times and image sizes
- Fix broken links and update meta titles/descriptions
- Resubmit sitemap to Google when needed
Keyword Research & Strategy
- Conduct ongoing keyword research focused on climbing-related terms (e.g., “rock climbing Asheville,” “guided climbing trips NC,” “mountain climbing tours Brevard, NC”).
- Monitor seasonal keyword trends (e.g., “spring climbing Asheville”) to capture peak tourist interest.
- Identify long-tail keywords for blog content such as “best climbing spots near Asheville” or “beginner climbing trips NC.”
- Track competitor keyword rankings and adjust strategy to stay competitive.
On-Page SEO Optimization
- Optimize existing page titles, meta descriptions, headers, and image alt tags for priority keywords.
- Ensure proper internal linking between service pages, climbing guides, and blog content.
- Update and improve existing content to meet current SEO standards (e.g., keyword density, semantic relevance).
- Add structured data (schema markup) for local business, tours, and events.
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