Running a small business is tough. You’re constantly trying to find ways to make more money and streamline your process so that you can be as efficient as possible. One of the best ways to do this is by targeting potential customers online with SEO and PPC marketing campaigns, but how does one go about doing that? That’s what we’ll cover in this blog post!
What is the most important thing to do when you are marketing your small business website? If you said SEO, then you’re on the right track. It’s vital that your site ranks highly in search engine results pages (SERPs) for all relevant keywords and phrases so that it can be found by potential customers. However, there are other things to consider too. For example, content should be up-to-date and people need to know about your site through social media channels or word of mouth because not everyone will find what they are looking for via a search engine result page.
We’ll walk through some basic steps for getting started with both kinds of marketing, talk about why they are good methods for reaching new customers, and then give some tips on how to get started. Remember: if you want your small business website or store to compete with all the big giants out there, these are two great places to start!
1) SEO optimization is essential, especially on mobile devices (with Google Chrome or Safari browsers). Use keywords in your title tags and meta descriptions that are relevant to the content on your pages. You should also use H1 headers throughout your site, as these help search engines identify what topics are being covered on each page. Other important aspects of SEO include adding images to posts, using alt text to describe them and including links back to other articles or pages within the same site so readers can find more related content easily.
2) Social media: Social media can be a great way to get some traction on your new website. Sharing your new website on your personal account, as well as having your friends and family share your site is also a great way to increase traffic. Facebook also has some very affordable advertising options as well.
Web Asheville specializes in web design, Search Engine Optimization (SEO), pay per click advertising (PPC), website hosting, & monthly maintenance. We build affordable websites on the WordPress content management system.